On Saturday, January 19, Sports MBA ‘14 students Alyse Fram, Logan Irons, Dan Claycomb, Dwayne Jones, Lorne Housley, and Adam John spent the day interning at the NFLPA Collegiate Bowl in Carson, Calif. The event was held at The Home Depot Center, which is home to Major League Soccer’s Los Angeles Galaxy and Chivas USA as well as the US Men’s National Team Training Center.
While this senior All-Star game (formerly known as the Texas vs. The Nation Game) is still in its infancy, it is already beginning to gain significant traction. Over 100 NFL prospects participated in combine-style workouts, youth clinics, fan appreciation events, and the game itself. Former NFL coaching legends, Dick Vermeil and Herm Edwards, along with a number of notable assistants, led the two teams from the sidelines.
The six interns provided substantial event operations support throughout the day:
Dwayne and Adam spent a majority of the day in the press box working with all of the media outlets present. This included print and online media, radio, and the ESPN crew that broadcasted the game. Responsibilities included ensuring that all press box operations run smoothly, assisting the media members with any requests, providing support to the Public Address Announcer, and creating and delivering detailed statistics reports to both the media and coaching staffs after each quarter.
Alyse and Lorne assisted Caroline Craffey, an event coordinator with IMG Worldwide, with the logistics and timely execution of the event. This included the organization of the pre-show and halftime performers. Since this event was broadcasted live, communication was critical in controlling all of the moving parts in order to efficiently run a seamless event.
Logan and Dan had the pleasure of working closely with Event Director, Chris Hogan, also with IMG Worldwide. Logan and Dan were crucial in helping out with several last-minute and unforeseen issues that required attention. Their other duties included working with the ticket office to ensure admission of VIPs, distribution of pertinent roster information to NFL scouts in attendance, and assisting sponsors with their on-site campaigns.
Overall, the six interns gained valuable experience in major event operations and got a real behind-the-scenes look at how many moving parts go into putting on an event of this magnitude.