Better Know a Faculty: Dr. Bruce Reinig, Operations and Supply Chain Management and Business Analytics

Throughout the remainder of the year, the Better Know A Faculty series will shed some extra light on the outstanding faculty of San Diego State’s Sports MBA program. These interviews and stories have been compiled throughout the last few years by various Sports MBA classes. This edition of Better Know A Faculty will feature Dr. Bruce Reinig, professor of Operations and Supply Chain Management and Business Analytics written by Johnny Du, SMBA ’13.


Dr. Reinig coaching up his sons' soccer team, the Beluga Whales. Look at the determination.
Dr. Reinig coaching up his sons’ soccer team, the Beluga Whales. Look at the determination

What better person to close out our Better Know A Faculty series than the reigning SDSU Sports MBA Program’s Faculty of the Year? Professor Bruce Reinig was voted top professor by SMBA ’12 and SMBA 14 He teaches BA 662: Operations and Supply Chain Management in the summer and MIS 749: Business Analytics in the fall semester.

Dr. Reinig received his B.S. in marketing from Truman State University and his Ph.D. in Management Information Systems from the University of Arizona. He has been an SDSU faculty member since 2000. Prior to coming to San Diego, Dr. Reinig spent three years at the Hong Kong University of Science and also had a brief pit stop at Trinity University in San Antonio.

In his free time, the self-proclaimed Big Daddy enjoys wearing hats, using large umbrellas, TED talks, sweater vests, coaching his sons in soccer and attending SDSU sporting events. He also really gets a kick out of weekend Costco trips.

Personally speaking, our Operations course was a lot more rooted in numbers and formulas than I was anticipating. Don’t let your Statistical Analysis memories go to waste! As an overview class, BA 662 covers a wide range of topics, including project management (critical paths and Gantt charts), forecasting methods (linear, seasonal, etc.), statistical process control, supply chain and inventory management (optimal ordering patterns), and queuing theory and line management.

An intense Dr. Reinig on our first day with him back in mid-August.
An intense Dr. Reinig on our first day with him back in mid-August.

As part of the course, we also formed groups to present on contemporary business articles, as well as write a group term paper on “seeking a competitive advantage in sports management.” Topics covered by the class in these papers included sustainability initiatives being employed at sports facilities, stadium finances and the use of analytics in the sports world.

Below are Dr. Reinig’s Five Questions response. Thanks for responding, Dr. Reinig! And thanks very much to all the faculty members who participated in the series throughout the year.

1) When did you start teaching in the program? How did the opportunity come about?

I think Scott Minto first approached me about teaching in the program and then I met with professors Jim Lackritz and Joe Belch who were very helpful. It was my interaction with these three individuals that led me to teach in the program.

2) What do you enjoy most about teaching in the Sports MBA program?

What appealed to me at first was the opportunity to give more attention to sports in my teaching and research, but after teaching a couple of years I can honestly say that I enjoy the students the most. They are smart and ambitious and have a genuine desire to learn.

3) In your respective course, what are the main takeaway(s) you are hoping the cohort gets (or got, if the course has completed)?

In terms of BA 662 outcomes, I want students to be able to model the tradeoffs that are associated with various costs, service levels, and efficiency. Whether a student ever uses the EOQ model or waiting line models again, for example, is secondary to the practice of using cost and service data to help make the best decision possible with the information available. I would also want them to be able to use tools such as SPC and logistic regression to gain insight into how a system or process is functioning.

More generally, the takeaways should be the ability to give structure to a problem when possible and leverage the data at hand. Take forecasting for example, you should be able to use the tools to learn from the trends and factors that had influence in the past, but then add your own expertise and domain knowledge to make smart decisions about the future.

4) Someone walks up, says they have been offered admission into the program and asks you “Why should I enroll?” Your response is:

I would answer that question with the question, “What are your professional goals and why do you think SMBA would help you achieve them?” I think perhaps the key advantage of SMBA is the opportunity to surround yourself with other like-minded professionals who have committed themselves to pursuing a professional career in the sports industry. It can be a tough industry to crack. This would be a long conversation with me but if the person has the right mindset and talent then I would recommend them to the program. And once you have committed to pursuing a Sports MBA, I think SDSU is the ideal place to do so. The staff, faculty and institution are well aligned in support of this program.

5) Your (hopefully inspirational and uplifting) sports movie of choice is…? Because…?


I have always loved the first two Rocky movies. I recently watched Pulling John  [about a professional arm wrestler] and thought it was a terrific sports documentary.



Originally post on the San Diego State SMBA Class of 2013 blog