Lorne Housley: You are originally from Canada, but most recently lived in Chicago. How did you hear about the program and what made you decide to apply?
Carrie Bregman: I heard about the program through some intense Google searches. Fortunately I stumbled across this program and was sold immediately. I was really taken by all of the sports-specific opportunities and classes and knew that if I wanted to work in the sports industry, this was where to start.
LH: You worked prior to joining the program. How has your experience at your previous job benefited you here in this program?
CB: Firstly, putting in long hours at work really prepared me for the program’s workload. It helped me get used to spending full days in class. Secondly, my previous job really prepared me by further confirming that this was what I wanted to do.
LH: Being from Canada you are a big hockey fan. What is the best thing about hockey and the Maple Leafs?
CB: In my opinion, hockey is the best sport to watch live. The game is really exciting and the atmosphere just makes for a great live experience. As for the Maple Leafs, I think they have the greatest fan base. While they haven’t had incredible success on the ice in recent years, fans always rally behind them.
LH: What has been your favorite project that we have been able to do in the program?
CB: My favorite project was one we completed during the summer for our Marketing class. We had to choose both a sports organization and a potential sponsor that would align well with that organization to create a sponsorship pitch. It was really relevant to my interests and required us to get hands-on experience with the companies we worked with.
LH: You currently work for Wasserman Media Group. What do you do for them and how do you think this experience will help you in the future?
CB: I work in their digital and social media department helping to optimize their clients’ social media pages. Knowing that social media is as important as it is today, having knowledge of what it takes to create a successful social media initiative is beneficial for any company, sports or otherwise.
LH: Is there any advice that you would give the incoming SMBA class that will be starting in January?
CB: The advice I would give is to remember that the time spent in the classroom goes by way too quickly. Take advantage of all the opportunities that come your way and make sure to appreciate the time with your classmates because it’ll be over before you know it.