The SDSU Sports MBA Class of 2019 gained the volunteer experience of a PGA Tour event last week while working the annual Farmer’s Insurance Open at Torrey Pines Golf Course.
Most members of the cohort worked all four days of the tournament. Their duties included everything from selling quiet paddles to promoting events around the golf course. They worked alongside the Century Club of San Diego, which is the non-profit organization that runs the tournament.
The “Tiger Effect” was clearly in full force throughout the week at Torrey Pines. Woods garnered the usual crowd and finished the second round right on the cut line at -1, securing a spot to play on the weekend. The weekend crowd was immense and is was surely aided by Tiger’s presence. Woods ended up at -3 under.
“I saw my childhood dream of Tiger Woods,” said SMBA19 member Pete Abels. “I’ve been waiting for so long to see him in action, to see that he’s healthy.”
Ultimately, it was Jason Day who took home the trophy, though it took until Monday to finish. Day fended off Alex Noren and Ryan Palmer in the original playoff late Sunday afternoon. Day then beat Noren on the first hole of the playoff Monday morning. The title is the second for Day at the Farmer’s, also winning in a playoff in 2015. This is his first win since May of 2016.
The tournament as a whole was not just about the golf, of course. The Century Club made it a point to market the entire entertainment experience at the tournament to appeal to a larger audience.
Payton Wells of SMBA19 has been interning with the marketing team at The Century Club since December.
“They wanted to focus more on the whole entertainment aspect, rather than the fact that you’re just going to watch some golf,” said Wells. “There were lots of different entertainment things you could do while there to interact with friends.”