Closing the Circle

As students wrap up the academic portion of the program, we’re checking back in with the winner of our first student of the week honor in 2016, Jessica Anguiano (SMBA ’17).

We’d like to get your perspective on the year that you just experienced, and would like to know the highlights of your time at SDSU:

Jessica Anguiano


Favorite class project you worked on this year?

We had to pitch an activation proposal for an existing customer/partner of the Farmers Insurance Open (official PGA Tour event) as a part of our Sports Marketing course with Dr. Dalakas. I loved the project because it involved a real research of needs and budgets as well as a creative brainstorm to solve the client’s needs. The fact that we actually presented the proposal to members of The Century Club was even more challenging and made it a real-life work experience. I enjoyed working on it and learned immensely. Is a project that I am very proud of.


Favorite volunteer opportunity:

I’ll have to mention two opportunities. The first one is working with Under Armour at the All-Star Game Fan Fest! We got to meet Under Amour’s Global Events Manager, Megan Collins, and discover what goes into setting up an activation for one of the most important weeks in Major League Baseball. Watching the professionalism and planning they put into an activity that people could go through in less than 5 minutes really opened my eyes. It was very fun and demanding and I will always cherish that week.

The second one was the ESPN Women’s Summit in Dana Point. I and other five female classmates were involved in this event that gathers the most influential women in sports and media. This summit also works towards the development of an action plan to push female sports. Being a part of it and listening to these great women was very powerful.


Favorite outside of class project you worked on:

I worked with a company in the development of a product (NDA included), in terms of their business and marketing plans. Again, this type of activities are real examples of what we encounter in our jobs in the industry, and that knowledge is priceless.

Favorite guest speaker:

We had a lot of amazing and accomplished individuals walking into our classroom, however, Pedro Diaz Ridao reconnected me with my passion and purpose. The Spaniard shared his experiences with soccer team Real Madrid and building his own company while helping us discover our main goals (through Legos!) and how can we use our skills at the service of others. He became a mentor for me.

Favorite memory from the year, non-school related:

Do I have to choose just one?! Of course, I developed friendships that will last a lifetime, but as a sports passionate, I have to highlight the soccer match Mexico Vs. Chile at Qualcomm Stadium. I worked with MLS/SUM on that game, and I got to watch it on the field. I was right behind the goal where Javier Hernandez scored the 1-0 to beat Chile, and I have to say it was AWESOME!

What will you be up to next?

I left San Diego with a big smile to spend the Holidays with my family in Mexico. Starting January I move to New York City to work with Cleeng, a Live Streaming and OTT company. An alumna from our program, Rekha Poornima (SMBA ’15) has been working with them and the great impression she has made at the company pushed them to search for a new member within our program. Scott sent the opening to our class and as soon as I saw the requirements and responsibilities I knew I had to apply for it. I chose this program because of the network it provides, and that eventually turned into this exciting internship opportunity!