Day 4 of the IMG World Congress of Sports did not disappoint by any means. The day was filled with the biggest names in the sports and entertainment industry including Fox Sports reporter Pam Oliver, Sports Illustrated writer Peter King, FIFA Director of Marketing Thierry Weil, ESPN Executive Editor John Walsh, and Adidas North America President Mark King.
The key topics throughout the day revolved around the ever-changing age of technology and fast- paced media market that has been built the last few years. When asked about his opinion on Millennials, Fox Sports Columnist Jason Whitlock showed frustration in this emerging group saying “Young people should be heard a little less and do more work.” Many other panelists and speakers did not agree with this statement, but some could see why a columnist that has worked his way up through tough work would see the next generation in this way.
LinkedIn CEO Jeff Weiner stole the show as he inspired the crowd with countless quotes that attendees made sure to write down for their own future use. One point that was emphasized was the idea of culture in a company and how to make a company a cohesive unit. This echoes what has been discussed endlessly in our Organizational Behavior course and helped bring a real life example right in front of our eyes.
Once the conference had come to a close, a few SDSU Sports MBA students took advantage of the chance of a lifetime: a tour of the Staples Center! Home of the Lakers, Kings, Clippers, and Spark, the Staples Center hosts hundreds of events per year and is the place to be for entertainment in Los Angeles. The best part of the tour came when we were given the opportunity to shoot a few baskets on the Laker’s court. You can now officially add my classmates and I to list of Staples Center scorer’s right next to the likes Kobe Bryant, Shaquille O’Neal, and Derek Fisher.
We would like to thank IMG, Sports Business Journal, the Staples Center Staff, and everyone else that have been very kind to us as volunteers. This gave us all a taste of what it feels like to work in the world of sports and has made us even more excited about the future ahead.