Lorne Housley: SMBA ’14 Student of the Week

Tony Frias: As we approach the end of classes, what’s been your favorite class and why?

Lorne Housley: One of my favorite classes was Operations Management and Supply Chain. The concepts that we learned in that class were very applicable to the job I had before coming to the program. I also think that we learned valuable skills and techniques that will help all of us in future roles that we get. As a marketing person I also really like Marketing Strategy. In that class we have had great speakers that have taken the concepts we have learned in class and demonstrated their application to the sports world.

TF: We’ve been working on a lot of projects for all our classes. What’s been your favorite one and why?

LH: Overall I would say those projects that we have been able to work with real organizations. Specifically, the marketing projects with the USFL and the Anaheim Ducks. It helps to be able to take the concepts and skills we have learned in the classroom and apply them to a consultive project with an organization. I also enjoyed our strategic marketing project since it required us to analysis all aspects of marketing for a sports organization.

TF: I know you used to study abroad in Spain. Can you tell us more about your experience?

LH: Studying for a semester in Barcelona while I was at the University of Minnesota was a great experience. Not only did I get a chance to improve my Spanish skills by living with a host family, but I was able to travel around Europe, and gain international business experience. While I was in Spain, I worked as a marketing intern for the Center of Olympic Studies to help the organization with some of its marketing efforts.

TF: Are your career aspirations the same as they were when you won Student of the Week for the first time or have they changed?

LH: Coming into the program and leaving the program I have a similar career focus, which is to return to a career in marketing. My hope is to gain experience in a strategic marketing role with a company in Minneapolis.

TF: What are you going to miss most about the program with it wrapping up soon?

LH: This year went by extremely fast, so I feel like I have not gotten to experience much of San Diego. At this point I am sad that I missed the opportunity to see more of the city and will definitely miss the warm and sunny weather. I will also miss everyone in class, but will look forward to seeing classmates when we graduate in June!

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