SEAT Conference – Day 3

The 3rd day of the 2015 SEAT conference started off with a visit from the Warriors’ Larry O’Brien Championship trophy. Attendees were able to pose with the trophy followed by a panel of a few of the Golden State Warriors front office staff. The panel talked about how the team maximized opportunities across their organization as they charged into an NBA Championship. Speakers included Kenny Lauer, Vice President of Digital & Marketing, Paul Hodges, Senior Executive Producer, Jeremy Thum, Head of Digital, and Nicole Rios, Director of Partnership Development. The panel spoke about how the phrase “Strength in Numbers” was formed and how it become words that the team, front office, and operations staff all came to live by.

SMBA student volunteers with the Larry O’Brien trophy

The day continued with sessions on the CIO, CXO, CRM, and Digital Media Tracks. A highlight was the CXO session led by Jack Elkins, Director of Innovation for the Orlando Magic, and Anthony Perez, Vice President of Business Strategy for the Orlando Magic. Jack led the discussion talking about the innovation lab that the Magic have created and how they use it to work through major decisions in the organization while staying deeply focused on revenues and results.

An exciting joint CIO and CXO session followed discussing the digital fan and the Internet of Everything. Panelists from University of Nebraska, the NBA, the Cowboys, and Mobile Sports Report talked about how industry innovation leaders are turning more digital business models and enriched fan experiences into business opportunities. There was a special focus on new levels of fan insight, interaction and engagement to showcase the power of “connecting the unconnected.”

SMBA ’16 on the field at AT&T Park

The afternoon continued with some great sessions before the conference attendees all headed over to AT&T Park to enjoy the evening. There was a softball tournament consisting of teams of the four different tracks of the conference. If you weren’t playing softball on the field, attendees could get baseball cards made, take a few swings in the batting cages, get a tour of the park, or just enjoy some food and networking. Ending the conference at the home of the 2010, 2012, and 2014 World Series Champions was a true honor and the perfect way to close out an absolutely amazing conference.

If anyone has the change to make it to Las Vegas next year, I highly recommend making the trip!


-Lauren Winkelman (SMBA ’16)