SMBA Students visit the Mountain West Conference Basketball Tournament

Over the past weekend, Ian Jaray and I flew to Las Vegas to assist SMBA alum Gary Walenga with the Mountain West Conference Men’s and Woman’s Basketball Tournament. Gary has developed a ticket exchange program for the tournament that incentivizes fans to sell back their tournament tickets to the conference instead of selling them on the streets to scalpers. After we arrived Thursday evening, we immediately helped work the ticket exchange booth and promoted the fan experience program. As part of this program, fans could buy ticket upgrades, experience a post game press conference, purchase autographed memorabilia and a fan could even have a drink delivered to their seat.  In addition to our ticketing responsibilities, we helped facilitate tournament logistics including the post game ceremony.  The tournament was a great networking opportunity as we met executives within the Mountain West Conference and other Sports MBA students from different schools around the country. We want to thank Gary and the Mountain West Conference for the opportunity.