As the Sports MBA Class of 2018 heads into the home stretch of their in-class work, students have also been exposed to some great lectures from visiting guest speakers and alumni:
Chris Clark (SMBA ’12), founder of Shaper Studios here in San Diego, stopped by for a short series of lectures in entrepreneurship. Chris shared his real-life experience founding and maintaining a global brand, including the bumps in the road along the way. His lessons included exactly what should go into a business plan, how to prepare for a meeting with potential investors, and when to get going and get to work!
Alumni Jack Tipton (SMBA ’06), Mike Warkentin (SMBA ’13) and Amy Wesson (SMBA ’17) flew thousands of miles out to San Diego last week and shared their respective experiences in different facets of the hockey business – from Jack’s perspective selling corporate partnerships for the Stanley Cup Champion Pittsburgh Penguins, to Amy’s point of view from the other side of the sponsorship equation as an Account Specialist for PPG Paints, and the career lessons that Mike learned and shared with us on his way to becoming Director of Event and Entertainment Development at Northlands in Edmonton, AB.
Rounding it out for us was Chris Codington’s guest lecture in effective sports sponsorships. As President of the marketing consulting agency Sports Strategies, Chris shared some highlights and lessons learned from his 20+ years of experience in the industry, including exactly what goes into an effective and successful campaign.
We’re thankful for the time that these industry professionals took out of their busy schedules to come into the classroom and share some knowledge with us. We’ll definitely keep their lessons in mind as we fly towards the finish line of our final semester!