Last week, SMBA ’14 alumni and Trademarks and Licensing Manager for USC Steve Fuller came to visit the class of 2016. Steve shared with us how informational interviews are key to entering the sports industry and gave us an insight on how he made the most of his time at San Diego State University. When networking and doing everything he could to differentiate himself from the field, Steve emphasized that being original and thinking outside the box are key to having a lasting impression on the sports business executives. It is the people who put the extra effort and come prepared to interviews that end up getting their dream job in sports.
Steve Fuller’s Recommended Readings:
The Power of Who by Bob Beaudine
Guerilla Marketing For Job Hunters 3.0 by Jay Conrad Levinson and David E. Perry
We would like to thank Steve Fuller once again for driving down from Los Angeles to help our class continue on the path to success in the very competitive field of sports business.