This week, SMBA ’15 had the pleasure to meet Chris Codington, founder and president of Sports Strategies headquartered in San Diego. Chris is a San Diego State University graduate who got his first taste of life in the sports industry here on Montezuma Mesa, working in marketing and sponsorship at SDSU Athletics. Since his time away from Aztec turf, Chris has gained over 25 years of experience in sports and event marketing and he comes back each year to share his inside knowledge with the Sports MBA cohorts.
Chris led SMBA ’15 through a sample of Sports Strategies Case Studies to show how the public’s passion for sports can be used to develop promotional programs for a variety of businesses. You might ask, why would a California film studio be interested in promoting a film in conjunction with the MLB? The answer is simple: a company like Sports Strategies can deliver blockbuster results by developing a creative promotion and activation program for the release of their new DVD. When Dr. Pepper would like to reposition their brand in the Southern California market, how do they get started? Simple: they consult with Sports Strategies who designs a partnership with the Holiday Bowl to no only grow the brand in the regional market but also support college football and local grocers.
The class was truly privileged to learn about Sports Strategies case studies and how they add value for their clients by integrating the world of sports with the world of business across communities nationwide. Our group thanks Chris for spending an afternoon with SMBA to impart knowledge on the strategies behind successful sports business marketing.