Kimberly Ferrer – a Cal State Fullerton alumna – receives Student of the Week honors for the second time this year. Kimberly has recently been volunteering at San Diego State home football games with Aztec Sports Properties as well as beginning a part-time internship with Integrated Sports Marketing in San Diego.
They say time flies when you are having fun. After these last 10 months, I can surely attest to that. Being part of a competitive and specialized program such as the SDSU Sports MBA program has been an honor. Dating back to when I first heard about the program during my sophomore year as an undergrad at California State University, Fullerton, I would have never imaged being where I am today. What I mean is, I would have never expected to come as far as I have and be within 8 months of receiving my Sports MBA degree. The program has helped me grow and develop my business analytic and market research skills, among much more, in so many ways that I now feel better prepared to join the sports industry workforce.
My passion for working in sports first started when I was watching a New England Patriots game in October about 10 or so years ago. I had always had this crazy dream about owning a team like Robert Kraft, but I knew that was a little extreme for a girl my age at the time. Then, that day in October, I saw the NFL teams wearing pink shoes, sweatbands and gloves, towels and various other gear promoting Breast Cancer Awareness. That was when I realized I knew what I want to do with the rest of my life—sports marketing.
10 years later I still hold that dream, though I now have narrowed my focus to corporate sponsorship and partnership activation. Recently, I have had the opportunity to develop the skills necessary to excel in a position, like corporate sponsorships, through working with the SDSU’s Athletic Department with Aztec Sports Properties and Integrated Sports Marketing (ISM).
At Aztec Sports Properties, I have been tasked with in-game activation fulfillment in which I track (take photos of) the video board presentations, verifying the images and text for each sponsor matches their contract and is adequately fulfilled during the SDSU football games.
Furthermore, as a sponsorship fulfillment intern at Integrated Sports Marketing (ISM), I am also able to apply, prepare, and learn the roles of sponsorship fulfillment first-hand. ISM specializes in event management that aids in hosting events such as the LaDainian Tomplinson 5K and the Celebrity Championship hosted by Marshall Faulk. Currently, I am responsible for executing and maintaining sponsor contracts and fulfillment requests for the upcoming Team RWB 5K /10K race, a nonprofit organization supporting America’s veterans, on November 8 at Robb Field in Ocean Beach. It has only been a short time with ISM, but the knowledge and experience I have gained thus far, I feel, is better preparing me for a career in sponsorship activation and I look forward to what the next few months bring.
While the weeks run down before we are to start our 6 months internship, I cannot express enough the excitement, yet sadness I feel about almost completing the program. I am looking forward to the career opportunities that will come upon graduation, let alone for January, whether it is working for the Olympics, a professional sports franchise, or a corporation, but saddened by the thought that I only have a few more weeks with this amazing cohort. I cannot give enough credit to Scott Minto, the professors, and the 29 other students in the cohort who have all helped support us through this journey. It has been a pleasure to grow, learn, and develop our skills together. Knowing that we can participate in VAVi soccer leagues, run half marathons, and go to SDSU sporting events together is only a portion of what a great experience this past year has been, and the memories will not stop here.