Nine students from the 2016 Sports MBA cohort interned for the 2015 SEAT Conference in San Francisco. Christine Stoffel’s Sports and Entertainment Alliance in Technology conference gathered this year in the Bay Area to discuss the most relevant topics the sports industry is facing in an ever-evolving technology era.
Activities started early, with closed door meetings for several sports leagues. MLS, the NHL, the Collegiate Industry, the NFL and a new Game Day Presentation team all gathered in closed door settings to discuss their league’s challenges with the increasing use of technology in the sports industry. Topics such as CRM (Customer Relationship Management), Digital Marketing, Information Technologies and Corporate Strategy were all addressed throughout the day, with the cohort being invited behind the curtains to listen in on the industry’s trade secrets.
After finishing their meet-ups, the conference changed locations. Both the interns and the attendees traveled to Levi’s Stadium in Santa Clara for a comprehensive look at the inner workings of the 49ers’ new facility. One of the best in advanced technology in the industry, the Niner’s stadium was a appropriate choice and a fitting example of many themes that would come up during the Conference.
There was a choice of three tours including one that explained the inner workings of their groundbreaking mobile app, another that focused on real time data used on game day for operations, and a tour that showcased what San Francisco is currently doing to increase fan engagement. All three tours demonstrated how Levi’s Stadium sets the bar for what a facility must have to compete in today’s sports business world, and showcased how technology can be used on game day both to increase fan experience and revenue.
The first day at SEAT had the Sports MBA interns feeling very excited because they were included in both closed door sessions and were able to use practical application of the technology themes discussed in the day that came to life in Levi’s Stadium.
Our group was thrilled to learn from top level executives and visit a forward-thinking facility in the same day. The Sports MBA SEAT interns are looking forward to day 2 in San Francisco!