Larry Scott is currently the commissioner of the Pacific 12 Conference. He is best known for negotiating the conference’s current landmark television deal, a 12-year, $3 billion pact with ESPN and FOX that nearly tripled the league’s annual TV revenue. It marked the richest television package for college sports when it was signed in 2011, according to The Orange County Register. Scott has since helped found the Pac-12 Network to ensure all basketball and football games are televised while also adding exposure to the Olympic sports.Since taking over as commissioner in 2009, this bold executive expanded the conference by two teams with the additions of Colorado and Utah, while reportedly wooing schools like Texas and Oklahoma in the hopes of creating the first 16-team mega-conference.
Before joining the Pac-12, Scott worked for six years as the CEO and chairman of the Women’s Tennis Association, where he negotiated the largest TV deal in women’s tennis history (are you sensing a theme here?) as well as a six-year, $88 million title sponsorship deal with Sony Ericsson. He also helped female tennis players earn equal prize money at grand slam events.
As an innovative commissioner leading a progressive conference, Scott definitely bears watching in the coming years, especially amid the ever-changing landscape of college sports.