Zurich Pro Am & Executive Women’s Day


It was only the first week of classes last week, and our students were already busy cracking the books and working a number of events. A group of students had the opportunity to work two auxiliary events prior to the Farmers Insurance Open this past weekend, with five of our SMBA students volunteering at both the Zurich Pro-Am Draft Party and Executive Women’s Day.

Zurich Pro-Am Draft Party

The Zurich Pro-Am is the premier special event during the Farmers Insurance Open-participants have the opportunity to play with a PGA Tour professional from the top 100 on the FedEx Cup points list. This year, golfers involved in the event included Phil Mickelson, Tiger Woods, Jason Day, Keegan Bradley, and many more.

The Draft Party happens the evening prior to the event, where participants are paired up with their golfer in an NFL Draft-style selection. The event took place at the San Diego Air & Space Musuem, a beautiful facility for attendees. Our SMBA students (Tawnia Allison, Emma Black, Julia Hernandez, Alissa Perez, and Catherine Tricker) were able to assist in registration, coordinating guests and their tables, and act as mobile emcees during the draft which involved moving through the event space to help teams announce their draft picks. Representatives from both the Century Club and Farmers Insurance spoke to the amateur golfers and their guests before dinner and the draft about the philanthropic goals of their respective organizations and the success of events like the Pro-Am and the Farmers Insurance Open tournaments.


2017 Executive Women’s Day presented by Farmers Insurance

The 2017 Farmers Insurance Open once again kicked off with the inspiring and highly anticipated Executive Women’s Day. This special event, hosted by The Century Club of San Diego and Farmers Insurance, is a PGA Tour event aimed to “celebrate, empower, and inspire women” of various communities. On Wednesday January 25, 2017, local and successful businesswomen gathered to share their experiences in the corporate world and provide advice to the hundreds of women in the audience. Five Sports MBA students (Amie Callaway, Emma Black, Coley Mills, Tawnia Allison, and Amy Ross) had the privilege to assist in setting up for the event as well as listen to powerful words from the panelists. Invited to the panel this year were the following female leaders:


  • Areva Martin, Television Personality, Attorney, Civil/Human Rights Advocate, Author- Keynote Speaker
  • Lindsay Amstutz, Assistant General Manager, FOX Sports West/ FOX Sports San Diego/Prime Ticket- Panelist
  • Laurie Coskey, Ed.E, President and CEO, United Way of San Diego County- Panelist
  • Judy Forrester, CEO and Executive Director, The New Children’s Museum- Panelist
  • Terri Funk Graham, Board Director, Sprouts Farmers Market, Inc.- Panelist


These women all worked in different fields with various titles and responsibilities. However, one thing they had in common was that they were all powerful female leaders who managed their professional and personal lives successfully and gracefully. After some background history on their professional careers, the women encouraged the audience to continue accomplishing their goals despite the adversities that might come their way. Their compelling stories and empowering advice inspired women to continue pursuing what they love to do, even if it wasn’t what they initially intended. The audience, along with the students, was able to leave the forum with guidance on how to grow professionally and personally.

The students also gained some insight on what happens behind-the-scenes of such an important event. They assisted in greeting and directing the guests to the venue, registering, and setting up for the Networking Reception. Part of the Networking Reception was designated to give back to the San Diego community by allowing the guests to fill up 150 book bags with school supplies for local middle and high school students, as well as add a handwritten note for a personal touch. This heartwarming portion of the Executive Women’s Day event was organized by Social Advocates for Youth (SAY) San Diego, one of the local charities supported by The Century Club. The Sports MBA students also assisted by setting up the stations for the different school supplies and assured that all bags were collected and given to SAY San Diego. Aside from the networking and the empowering advice from the panelists, the best part of the day for the students was being able to assist in making sure that 150 local students received school supplies—it was a great way to connect with the local community.

Being an integral part of the Executive Women’s Day event was extremely important and valuable to the students. It was a great way to gain insight on how to plan and execute events as well network with inspiring local businesswomen. What a great way to start the year and the 2017 Farmers Insurance Open!


Post by: Amy Ross and Julia Hernandez